How to Tell if Your Copywriter is Worth Top-Dollar
If you want to use the internet to generate an income, you'll need a web site. That web site needs to be well written, most especially if you're hoping it will be profitable. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to develope the text for your web site. A great copywriter can help you bring on more cash than you could hope to see if you tried to create the copy yourself. Of course, not all copywriters are great. Some copywriters have a lot of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a breeze. The following are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter who wants to create web copy should have a web site that features their bio, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how can they help you build yours? Pay attention to the copy on their site as well. If it is loaded with errors this is not a good sign.
Do you react well while you read the copy on the writer's website? This is more involved than simply noticing grammatical errors and syntax errors. Does the text cause you to have any type of emotional reaction? Does it cause you to like the copywriter? Does the copy make you want to follow up and find out more about them? Does it make you feel like you must hire the writer instantly? Does the copy make you want to run for the hills? Does the website copy cause you to feel mad? These are all vital reactions and you should pay attention to them.
Do some more research on the writer. Seek reviews for the copywriter on third-party sites and forums. It is likely that the only reviews on the copywriter's website are going to be good ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Look closely at these reviews. It discover this info here is smart to ask the compywriter for references also. See to it that you follow up and really get in contact with those references and get an honest opinion from them.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing feels like a revamped Wikipedia article, you should find someone else.
There aremany ways to determine whether or not a copywriter is worthy of hiring. You need to do some homework and try to find out more about the writer in terms of his or her principels, reputation and personal character.